What good translation is “for”!

Enlace para español/Link here for Spanish

Dear reader,

 “Latinos para Trump” read signs at the GOP Convention. Clearly it meant “Latinos for Trump” but it didn’t say that: Spanish para can mean “for” but it’s not the same “for” used to indicate support of a candidate. (An even more unfortunate version of the sign, also seen at the convention, was  “Hispanics para Trump” which didn’t even use the Spanish word for “Hispanics”: hispanos.)

Latinos-Hispanics para Trump

Scenes from the Republican Convention held in Cleveland, Jul. 18-21, 2016.

The preposition para mainly means “for the purpose of, in order to, to be used by.” Papel para fotocopiadora, “paper for  photocopier, photocopy paper”; vegetales para ensaladas, “vegetables for salads, salad greens.”

“Latinos para Trump” says something like “Latinos to be used by Trump.” It should read: Latinos por (or con) Trump.

(We’ll revisit por/para again in the near future.)

The mistranslation unintentionally said some other things, too: “This sign was not made by a Latino” or (more accurately) “was not created by a native Spanish speaker.” Even worse: “We don’t care about Latinos, we just want their votes.”

Poor translation is poison: it undermines your message; makes you look foolish; and sends adverse signals—the worst being, “We don’t care enough to do this right.”

Every time an organization assigns a translation to some employee who “speaks Spanish,” the result will almost certainly be unfortunate—and maybe deadly: imagine the translation of a safety warning!

Few of us would let our brother-in-law “who fools around with electrical stuff” do the wiring of our house. Or have the neighbor who once took a CPR course operate on our liver. But, in essence, that’s what’s routinely done with translation (and its spoken cousin, interpreting). These are professional, technical skills requiring training and experience, not something you can do just because you (sort of) know a second language—and not even just from being bilingual.

About Pablo Julián Davis
Pablo Julián Davis, PhD, ATA Certified Translator (Engl>Span) and Supreme Court of Tennessee Certified Interpreter (EnglSpan), offers world-class Spanish/English language services including translation, interpreting, copywriting, and editing in both languages. His specialties are legal, business, medical, and humanities/education; he has wide experience in other fields as well. Also offered: interactive and transformative cultural-awareness training for companies, non-profits, communities, government agencies, institutions of faith, and other audiences. (See just a small sampling of testimonials from happy and satisfied clients: interfluency.com/testimonials.html) The ability to move effectively from language to language - which necessarily also means moving between cultures - has likely never been at a greater premium than it is in today's world. That ability is what we mean by Interfluency TM.

One Response to What good translation is “for”!

  1. Muy informativo, gracias por escribir esto. However, I happen to think that “Latinos to be used by Trump” is an accurate translation in this case. Because he doesn’t seem overly concerned with the needs and wishes of the Latino community, to put it mildly.

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